Does this kind of spam really work?

I suppose it must work, or they wouldn't do it, but I received the following in my email:

Hi, my name is Marlene J. Levesque and I am an Online Strategist.
The reason for my email is I have come across your site and decided to run an analysis on your competition and your current search rankings. I also tried to look for your business on various social media sites and really couldn't find much else about you.
Over the last 12 months GOOGLE has placed so much importance on Content Creation & Social Media Performance that if your business isn't creating valuable content or even visible across social media platforms you have basically no chance of being seen on any search engine for keywords your customers are using to find businesses like you.
With a solid plan and strategy I honestly believe I can help get your website ranking higher on GOOGLE and getting customers to interact with your business on Social Media to really build your brand.
Can I call you and run some ideas I have to help your business grow?
Marlene J. Levesque

The irony here is if you go to my site you will see the first heading says "Pleased to meet you, I'm David Beckemeyer" so if this person really went to the website, how would they define "competition" and to say they looked on social media sites and "really couldn't find much else about you." If they actually did a search for my name, the first thing that comes up is followed by my Linkedin profile, my Twitter page, my blog, and finally my Google+ page. 

Also, how did the spammer find me? Likely via social media.

The final irony is that if you likewise search for Marlene J. Levesque, you don't find a damned thing.  So who isn't visible across social media platforms?

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